Anatomy of Hope - Our Services
OUR WORK IN PICTURES
Current and Past Projects
Place Strategy and Urban Rejuvenation
Brand Strategy, Organisation Culture, Master Narrative and Training
Place Strategy and Urban Rejuvenation
From 2008 - 2024, Jia Ping and Pollin8 have developed brand strategies for a few cities in Malaysia namely Penang and Kuala Lumpur as part of their rejuvenation programme.
Pollin8 was recently in ChungJu, South Korea to assist Botem+ a rejuvenation company in their Place brand strategy to put ChungJu back on the map as an attractive place
From 2008 - 2024, Jia Ping and Pollin8 have developed brand strategies for a few cities in Malaysia namely Penang and Kuala Lumpur as part of their rejuvenation programme.
Pollin8 was recently in ChungJu, South Korea to assist Botem+ a rejuvenation company in their Place brand strategy to put ChungJu back on the map as an attractive place to live, work and play.
The rejuvenation of Down Town Kuala Lumpur 2015-2017.
The journey began with developing the brand strategy for the Think City brand in line with their expansion into Kuala Lumpur, Johor Bharu and Butterworth.
Once the brand was established, the revitalisation programme commenced based on data from the area baseline study.
Jia-Ping co-developed a strategy that was a mix of economic, social as well as cultural initiatives. These comprised the bottom up social grant and the entrepreneurial grant, the creation of the WUF10 Urban Village, to the Arts on the Move programme (co-curating the arts advocacy/placemaking programme with Susie Kukathas). As Head of Brand Communications, she drove the brand campaign starting Think City on a Social Media journey.
George Town Transformation Project(GTTP). Jia Ping together with Mark Gibson created the brand strategy for GTTP in 2008. This project led by Khazanah Penang office created a masterplan for George Town to facilitate its growth following its UNESCO World Heritage Site listing together with Malacca. The masterplan was green lighted by the Federal Government and Think City was established to project lead and facilitate.
Placemaking-Training and Advocacy
Brand Strategy, Organisation Culture, Master Narrative and Training
Place Strategy and Urban Rejuvenation
Placemaking is about creating places where the eco systems thrives. Places where communities and businesses flourish.
Pollin8 is currently working with Placemaking Malaysia, Malaysian Institute of Planner and the City of Petaling Jaya to embed placemaking into the city. The first phase of this was training of the planning department, follo
Placemaking is about creating places where the eco systems thrives. Places where communities and businesses flourish.
Pollin8 is currently working with Placemaking Malaysia, Malaysian Institute of Planner and the City of Petaling Jaya to embed placemaking into the city. The first phase of this was training of the planning department, followed by the convening of Placemaker Week ASEAN 2025.
Pollin8 has just completed a placemaking project with one of the largest developers in Malaysia and worked on a masterplan development in Selangor with Pentago.
Other clients include developers, property owners and various local councils to create better places through strategic workshops, place games and consultations.
In March 2023, together with our Dutch associate STIPO, Placemaking Malaysia and Malaysian Institute of Planners, Pollin8 led a Place-Led Development workshop sponsored by Petaling Jaya City Hall, that looked at a place led intervention towards a Transit Oriented Development (TOD) site in Petaling Jaya.
Pollin8 continues to lead workshops with local councils such as Perbadanan Putrajaya.
Brand Strategy, Organisation Culture, Master Narrative and Training
Brand Strategy, Organisation Culture, Master Narrative and Training
Brand Strategy, Organisation Culture, Master Narrative and Training
Pollin8 approaches branding from the inside out, looking at enabling CEOs and the immediate team to create an organisational culture that supports growth in business as well as growth in talent.
In 2024, She co-developed with Studio MMCMM a wellness brand in Selangor that will rejuvenate the area.
In 2022-2023 Pollin8 developed the Brand S
Pollin8 approaches branding from the inside out, looking at enabling CEOs and the immediate team to create an organisational culture that supports growth in business as well as growth in talent.
In 2024, She co-developed with Studio MMCMM a wellness brand in Selangor that will rejuvenate the area.
In 2022-2023 Pollin8 developed the Brand Strategy and Narrative for Ramboll Malaysia and TDK Sdn Bhd. Pollin8 was subsequently tasked with coaching the TDK in brand alignment amongst their departments to align with their Performance Management System.
In 2022, Jia Ping helped develop a departmental strategy and facilitated a strategy alignment exercise between departments for one of Malaysia's largest government organisation.
Jia Ping also led the creation of a more dynamic brand and organisation culture for See Hoy Chan prior to the building of The Starling Mall and the rejuvenation of Damansara Uptown. This new culture paved the way for the inclusion of a more diverse and younger team.
OUR ASSOCIATES
STIPO
RANTAU GOLIN
RANTAU GOLIN
Pollin8's collaboration with Stipo is focused on creating economic ROI for developments or districts that are emptying out.
Stipo is led by Hans Karssenberg, the founding partner of STIPO, an interdisciplinary team for urban development based in Rotterdam, Netherlands. With many other partners, he has helped to build the international pr
Pollin8's collaboration with Stipo is focused on creating economic ROI for developments or districts that are emptying out.
Stipo is led by Hans Karssenberg, the founding partner of STIPO, an interdisciplinary team for urban development based in Rotterdam, Netherlands. With many other partners, he has helped to build the international programs The City at Eye Level, Placemaking Europe and Placemakers Asia. Key words are human scale area development, community building, co-creating streets and places for people, place management and place-led development, connecting top-down long term strategies with short term bottom-up initiatives.
Hans works as strategic advisor, senior project manager, public developer, placemaker, trainer and lecturer. He works with and for governments, private sector, civic initiatives and international networks.
Placemaking Europe is an active network initiated by STIPO with 2,500 participants throughout Europe. Just as The City at Eye Level, it is part of the global network PlacemakingX, and partners with UN-Habitat globally, Project for Public Spaces, Think City Malaysia, Urban Land Institute, Isocarp, Gehl Architects, Pollin8 and many others.
RANTAU GOLIN
RANTAU GOLIN
RANTAU GOLIN
Janitha Sukumaran, Founder of Rantau Golin and Jia-Ping are passionate about crafting ESG/CSR programmes and messages for corporations.
Janitha has been actively communicating for over 30 years, starting as a journalist before moving into public relations. She co-founded Rantau in 1992 and led it to become a well-respected Malaysian-grow
Janitha Sukumaran, Founder of Rantau Golin and Jia-Ping are passionate about crafting ESG/CSR programmes and messages for corporations.
Janitha has been actively communicating for over 30 years, starting as a journalist before moving into public relations. She co-founded Rantau in 1992 and led it to become a well-respected Malaysian-grown consultancy that specialises in C-Suite counsel, strategic communications and issues management, which is balanced by a more youthful approach in developing campaigns that are engaging and result-driven, using a mixed channel approach.
In 2018 Rantau teamed-up with international PR outfit Golin, and earned its place as a progressive public relations consultancy that marries this wealth of relevant experience and aligns it with earn-first, data-driven creatives – to deliver maximum impact for clients and reach a profoundly diverse market that will look at new and improved mediums of storytelling.
Janitha is a lifetime member of the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia), joining at its inception and has served several terms on the association’s executive committee. She also guest lectures at local universities on crisis management and how to get the best from communication strategies. Occasionally, she pens her thoughts on current issues that grab her attention, generally from a public relations perspective.